APJB Vol.4 No.2 The Perception of Women Consumers on Buying Behaviour …

The Perception of Women Consumers on Buying Behaviour with
Reference to Vellore District of Tamil Nadu, India

N. Sundaram1
M. Sriram2

Received: 4 July 2013 / Accepted 15 December 2013

1 Professor of Commerce · School of Social Sciences and Languages · VIT
University · Vellore – 632014, Tamil Nadu, India. · Email: nsundaram@
vit.ac.in · Mobile: +91 9865128407
2 Research Associate · School of Social Sciences and Languages · VIT University
· Vellore – 632014, Tamil Nadu, India. · Email: sriram.m@vit.ac.in
· Mobile: +91 9940950716